Design for wildlife
Effective, well designed communicative media is what cultivates interest and support for NGOs. But because such media costs money, many will turn to ‘a friend who knows a bit about web or drawing’ to fulfill their needs, in this respect.
The results are often comparable to what you’d expect by having a friend who knows a bit about knives perform your triple heard bypass.
Right – a bloody mess where no-one wins and everyone looks stupid.
EDNA’s primary function is to help such organisations establish their online presence and overall approach to communication. Websites, infographics, logos, short films, mascot designs – you name it, we’ve probably done it and we take particular pride in offering the range and quality that we do from what is effectively a two-person team (if you don’t count the cat).
How we work
While we do accept projects on a commercial basis (we like to eat, afterall), most of our work is done through sponsorships and favours, wherein our talents are exchanged for something a little more special – opportunity.
We likewise don’t undertake a project until we’ve clearly defined what its goals are. There’s still a widespread view that a good design is simply something that looks good, a misconception that we’ve no interest in perpetuating. If it doesn’t achieve a measurable goal, there’s no way of knowing if it works.
Our overriding goal is to make an objective contribution to ongoing wildlife research, protection and conservation projects, through engaging creative media.